in terms of sales and of auction results, they are the holy trinity.
But in terms of horology, I find Rolex to be far behind VC, PP and even AP.
I don't fully respond to what VC has been doing these past few years and I'm waiting for them to rediscover the inspiration that led them to creating such pieces as the 1972, the 6087, the Saltarello, the Mercator, etc. But I still think it's a great Maison. Or, at least, it is capable of becoming one again at any time.
Just my 2 cents, of course.