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Rolex Geneva Auction - my personal take

 

Well, it was certainly an experience. I was in Zurich on Sunday but travelled over to Geneva on Monday to see the auction. I was also tempted to pitch a few sneaky bids in for some watches....but alas, no Rolexes came my way. The room was full and there was a real buzz to the auction. 


Now, I will stress that the following comments are just my personal opinion....I will understand completely if others disagree with my take on the situation.....but this is how the day came across to me.

First things first....yes, I saw plenty of well-known dealers in the room. Dealers from across the world. The phone booths were fully stacked and there was consistent interest from the Far East, but it would be wrong to say that this auction was totally dominated by the Far East...I think it certainly made itself felt though. 

In terms of watches, it seems that a few themes stick out. Auctions typically play out between Rolex and Patek. Yes, I know that other makes are on offer, but the two heavyweights slugging it out are usually Rolex and Patek, and this auction was no different. However, where perhaps recent years have seen Paek come out clearly on top, this auction was dominated by Rolex. 

Within Rolex, a number of themes also played out. First, the big crowns were a big disappointment. The 5510 and 6538 on show just didn't manage to hit the spot. Having said that, I will make one key observation and that is all versions of big crowns on offer were, at best, below average in terms of their quality. I think this is an issue that cannot be underplayed. 

While big crowns were a relative flop, Comex, Paul Newmans, Daytonas generally, and Oman variants on the Daytona, 1665 special issue was a hit....ranging from strong hits to stratospheric hits.. Where a watch was in poor condition, however, it typically flopped. There was strength across the board, however, on these broad themes, and where a particular example of one of these was in extremely fine condition, then the prices achieved were stratospheric. The 6264 PN which, to be fair, is probably the best example around of this rare PN variant went so far through what I considered the top of the range that it disappeared into the sky. The superb 6542 that was with tropical dial, well yes, that went ballistic. The Comex, across the board, saw strong demand across a wide range of interests and saw very strong price increases. My snapshot is simple....for rare Rolexes that were in superb condition, then prices go so far through what is considered to be a high price that it almost looks like it is "fixed. Truth of the matter is that I don't think it is fixed. Was the 6542 "fixed"? Absolutely not.... What about the 16660 Comex? How many of them with full set box and papers....not many...under 10. Nope....that stunning Daytona with Oman dial....EUR 400k hammer....no, these are real prices paid by collectors who want something special. They want "best of breed" and they want that in references that are already rare. Rare watches that were in "so-so" condition, on the other hand just wouldn't see the interest in anywhere near the same way. 

Explorers? Well.....like my post said a week or so ago.....nobody really cares at auction. 1019 Milgauss.....these are rare watches but not so rare that they are impossible to find. If I wanted a 1019, I could find one by the end of tomorrow...and have a choice of what I wanted. If i wanted a straight hand Explorer 2....then yes, I could have a choice by tomorrow. Now, if i wanted a 4-line small crown Sub....now that would be harder and quality would be difficult to gauge. So yes, such a watch would get a much bigger premium at auction. Find me a superb Daytona with an even and beautiful tropical sundials....yep, thats getting much harder so yes, a bigger premium at auction. Find me an Iceman moon phase by tomorrow in perfect condition....yep, now people are laughing. Why do these auctions always result in some seemingly absurd prices? I think the answer is simple. Of the 400+ Lots on offer, there was probably 40-50 watches that were not only rare, but had aspects to them that made them even rarer AND their condition was superb. For the Collector, it might take him 5 years to get the opportunity to find a similar example ... so the premium reflects that (admittedly very wealthy) collectors view that he doesn't want to wait. The thing about very wealthy collectors is that typically, patience is not one the evident personality traits. 

Where does it leave vintage Rolex now? Lets put it this way, those that think prices have gone crazy and that there will be a pull-back as the bubble bursts....well, I think those that say that will not be the collectors who have in their collection what they want...LoL. In the absence of some kind of global economic problem, I can't see such a correction happening soon. Indeed, with QE money printing still very much in train and with that prospect potentially about to start in Europe, I suspect that we will continue to see certain segments of the vintage Rolex market going from stratospheric to even more stratospheric. 

I will say one thing that I did find surprising....the "Killy" that flopped a bit....I can't give an explanation for that. 

It was a great day out for me... and a welcome break from business in Zurich. Some astonishing watches and some astonishing prices.  To those that bought such astonishing watches, I tip my hat to you and make just one wish....that you enjoy them for the astonishing watches that they are....and not because they represent investment grade assets. 
This message has been edited by Baron on 2014-05-13 12:54:15 This message has been edited by Baron on 2014-05-13 13:33:23

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