WatchProSite|Market|Digest

Horological Meandering

"a difficult balance act to try and sell luxury as a mass product"

 

Most of the luxury groups have been very successful with that kind of products in the last years so and it needs a "special kind" of customers to do so.

One CEO of a luxury brand gave a speech about his "super luxury" products and he was not very nice about his customers, to say the least. He said they simply don´t care about the details of a luxury product as long as the show is amazing. Spent serious money on events and PR and you will be fine, but you can´t learn this at university. He also said that most of the owners of a Porsche 911 have no idea if the engine is at the back or in front ... Honestly I was (almost) speechless about that kind of arrogance.

Thanks, Andreas!

Oliver


PS: I will try to do my best to sound more relaxed smile

  login to reply