When I first joined, I had said I could not afford expensive watches I still can't. But last week I picked up my third WristWatch Annual Buyers Guide I already have the 2008 & 2009 editions. So like most I tend to go though the Book first before I read about the companies LOL. I don't know how you guy's manage to buy expensive watches when there's so many to choose from??? I've always told my self if I were to ever win the lottery I would go nuts deciding which expensive watch to buy? I understand it really comes down to taste and I guess price rather then styling heck if someone gave me a Leopard Rolex Daytona LOL I would keep it because well it's a Rolex & if worse comes to worse I can always resell it.