but i would imagine since RL are spending massive amounts of money on these watches (promoting and developing) that they are trying to secure a place in the watch market, even though it may be small when compared to the likes of Piaget or even Gucci watches. However, I do agree with you on the point that RL may also be doing it just because he likes watches, I think he has enough money and is respected enough to do so 
you being a Purist moderator have enough power to propose to them my idea, and give then ask them me the new and improved one as a gift 
regards
MR