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Horological Meandering

I get what you’re saying Patrick

 

What is different in this scenario is that MB&F have a stated mission and well-known history of working with independent watchmakers and honoring them and showing that it is all one big extended loose “family”. It is the MB&F unique marketing story that Max Busser honors a living artist/watchmaker through the collaboration they create. That was not the case with the rival business entities like PP, VC, & AP and remains so, they are fierce competitors.

Yes MB&F have a right to choose who they work with and of course they can make the turtle. But I feel the spirit of what MB&F has stood for has been contradicted here by making specifically the blue turtle that is broadly similar to Raul Pages, a living artist/watchmaker who is selling his work. I know technically in function they are different but the visual similarity is plainly there. And I believe MB&F knew this beforehand, so it would have been generous on MB&F’s part (because of their well-known collaborative spirit & mission) to give a nod officially to Mr. Pages in their marketing release or to avoid completely the visual similarity. They did neither beforehand. It was only after many people on IG raised the issue that MB&F came out with their statement.

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