He wrote about a higher demand for luxury goods as prices rise. Why? It shows the others in the ultra-high wealth group that you've got money to burn. Who can justify a R. Mille tourbillon ratrappante at over $1.1MM? Watch industry, including independents, are riding the wave but there are cycles in which this may be undesirable and buyers may demand real horological quality and innovation for non-ridiculous, reasonable prices.