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Officine Panerai

I attended the press conference via Zoom.

 

Apparently it has something to do with recycled material content. All Panerai eSteel watch cases have to have at least 52% by weight of recycled metals for the metal case. The range will be anywhere from 52% to 60%. It will also vary among models and years. Remember Rolex once rejected a huge amount of metric tonnes of steel due to some small titanium cross contamination from their steel vendor? Well, this is Panerai saying we are very flexible with what kind of steel grade we use.

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