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Officine Panerai

Strictly no I guess

 

look at the norm specified by SHH

http://www.hautehorlogerie.org/en/fondation/about/manifesto/

 

http://www.hautehorlogerie.org/en/fondation/about/manifesto/product/

 

on the other hand when I see brands like Beaume & Mercier, Hermes, Van Cleef & Arpels, Chanel, Jean Richard, Bovet, TAG and a few others (all partners of FHH) then I don't think Panerai has something to worry about .... they are all member because they talk "business" not more not less smile which doesn't mean I approve the 318 debacle of course !!!

 

on the subject of being a fashion watch, I do not agree, IMO they were trendsetters (without knowing it), look how many brands jumped on the bigger is better wagon, while Panerai had 44-47mm from the real beginning in the early 1940's

If you don't like Panerai for their history connected to the war, than we shouldn't drive Mercedes and Volkswagen either or wear the IWC 'grosse fliegeruhr' also , there are just to many examples of brands that had a connection to the past wars and that still are very popular today, so personnaly I don't care to much about that.

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