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Officine Panerai

Whereas Yes or No, The Group has its place

 

PANERAI is born as a military secret, it was born out creative desire to ameliorate visibility and waterproofing at a time when those issues were serious problems when time was needed under-water. 'G.P.F.' was a creative and determined, he therefore succeeded to ameliorate the works of Rolex for which the family was a renowned agent. First the dial 'Radiomir', second the Dial 'Luminor' and in late 1940's the famous 'protecting device' which was patented and registered only in 1950’s.  Everything else belonged to the true industry horology.

The rebirth of PANERAI instruments/tool watch started in the 80's, when one of the contracted engineer 'AB' passionate and dedicated to military devices wished Panerai to re-offer timing instruments to the Italian combat units.  With difficulties, he convinced management to allow some researches and works. Based and driven by the foundation laid by 'G.P.F.' 40 years earlier, the first 2 timing instruments were prototyped, the root and the spirit was the same, ameliorating and adapting existing works of the horology industry for military purposes and use.

1990's, Due to PANERAI financial difficulties, the company decided and attempting an entry into the civil arena, they re-specified the legendary watches of the late 40's, outsourced and subcontracted the entire production. There was no new inventions or adaptation, safe for the right tool size, which met a tremendous success later or sort of forced most horology company to increase their watch-cases.

All this is to say, PANERAI roots and spirit was never to be a manufacturer of watches, their aim was to adapt and bring ameliorations to existing horological works to serve military purposes and usage.  What only mattered to PANERAI was legibility and waterproofing, the rest, at all times they knew it was not their business.

Since 1997, what we today see from PANERAI is market share,  there are no differences between PAM 318 and PAM 276, they are securely branded and giving time in a chosen style, the rest is the works of others regardless how presented.

 

So does Panerai alone has its place, in my opinion you no doubt answered it right; NO, regardless PAM 318's con

 


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