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Patek Philippe

The Brand needs a small amount of them to keep the hype going...

 

It's a balance. The Brand needs a small amount of these speculators to keep the churn going. But not too much that existing clients get annoyed and stop buying out of annoyance.  So if you think about it, these speculators are doing an invaluable service for The Brand.  They keep the brand "hot" since so many people buy because of value retention.  But - it's also a lot of craziness and you have no control over these speculators - so the fox is loose somewhere near the hens.  

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