Thanks to everyone who responded. You know, not long ago, a different AD asked me for above list on a 5970, which I thought was totally outrageous. He then asked me to BUY A 2nd watch if I did not want to pay above list for the 5970. Repeat: this is a different AD who I will never return to.
The AD I speak of now did not offend me really, with his offer on the 5980. I understand it is a watch that is as hot as it gets and holds a crazy value TODAY, RIGHT NOW. So when he offered me the watch at 10 below GRAY market, it almost felt like a deal! But then it began to feel wrong, all wrong again.
And you have all confirmed for me how wrong it really is. Thank you.
The AD's need to understand, there is no reason to be loyal to them if they are going to behave like the gray market. I actually told my AD this. I told him, listen, "the gray market ALWAYS has a 5980, a 5960, whatever you name it--so why should I wait for YOU to get one if you will charge me nearly what they charge me? I should develop my relationship with THEM, and be loyal to THEM, so THEY treat me as I should be treated," etc, etc.
I'll keep you all updated on what happens. I will communicate all of your feelings to this AD as well.
We'll see! Thanks guys.