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Patek Philippe

why this is different

 

I'd have to agree with you about most Pateks. The 5960P was going
for a huge premium to those who didn't want a long wait. But, once
it went into full production, it eventually became the case that
there were 5960Ps sitting around unsold (and destined for grey
market dealers). But, this is because there isn't much limiting
the production of 5960P, expect the total productive capacity of
Patek. But, the 5960P with its new modern chrono movement requires
much less effort to build and adjust, so it is not hard for Patek
to churn them out. Any limiting of them is likely due to Patek
wanting to avoid them becoming too common.

But the 5970 is different. Starting in this year, Patek no longer
gets Nouvelle Lemanias, so that puts a hard limit on the number that
can be made. The 5970G, 5970R, and now 5970J have all been discontinued.
Shortly, the 5970P will be discontinued as well. I don't think the
poor world economy will have much of an effect. Basically, there are
many more people who can easily afford a 5970P than there are 5970Ps
to go around. Plus, people who can afford a 5970P are barely affected
in any personal way by the economy. Sure, it may be disappointing to
be worth only $100 Million this year when you were worth $200 Million last
year, but from the standpoint of being able to afford a 5970P nothing
has changed.

Finally, the 5970 is still one of the grail watches sought
after by both collectors who appreciate its horological significance
and speculators who don't have to speculate much to realize all
5970s (even 5970J) will surely appreciate in value. Interestingly
enough, the recent downturn has forced many people to sell their 5970s
at fire sale prices, so they can raise cash for margin calls and
other unfortunate consequences of Great Depression II. For those
of you who are collectors, now is a great time to acquire a 5970
at a price that years from now you will be kicking yourself for passing
by.
Eric von Schonberg

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