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Rolex

The profile of the buyer? Interesting question my friend..

 

I venture for a what is in my opinion the most likely profile. The person is in his (I think he is a male) mid 30 to 40 years old, smart thinking, wearing Armani or Zegna suits or the like, Church shoes or the like, suntanned, plays squash and goes to the gym. He is most likely working in the financial market, with a vague knowledge of horology not passion just the knowledge acquired through reading articles posted in financial revues about wrist watches, the craze about those wrist watches which sometime can be worth much, much more as second hand than when first purchased new, the brands are often Patek Philip and few others but Rolex! Wow Rolex and linked to the name Paul Newman, that's a killer and judging by some prices asked, this could be a excellent move, no one has done it before in this scale with a Rolex! He purchases one at an auction, of course, he knows that there will be publicity and with a little bit of luck someone, his "brother in arms" be it a colleague working for the same firm or a competitor will want to out do him. Bingo, 10% premium, real quick. What a brilliant idea! Will he wear it? On extremely rare occasions perhaps and making sure that "people" know. Will he love it? I doubt.

Disclaimer:  The character appearing in this post is fictitious. Any resemblance to a real person, is purely coincidental.

Cheers

Francois from Down Under

 

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