Entrance to the event, at Bistecca Tuscan Steakhouse

Visuals of the beautiful movements lead the guests to the dining area

Together with Sincere Fine Watches, the exclusive retail partner for A. Lange & Söhne in Singapore and Malaysia, this event saw the attendance of an exclusive group of 40 VIP customers and watch connoisseurs.

The private dining area

Customized place settings for each guest

As the guests arrived, they were treated to interactive activity tables that demonstrated various watch-making techniques such as the polishing of minute watch components on diamond paper, one of the many finishing techniques employed at A. Lange & Söhne, as well as the assembly of minute regulatory screws onto the balance wheel. In the spirit of fine German craftsmanship, Leica Camera was also invited to be a partner for this launch event. All guests were loaned a Leica D-Lux 5, an elegant compact digital camera, to capture their very own memories of the special evening.

Mr. Kek Poh Hui trying his hands at polishing the minute components

Mr. Foo Seck Tong, Senior Boutique Manager, Sincere Fine Watches with Mr. Kelvin Wong

Mr. Chris Leung from the Lange Akademie showing Mrs. Calvin Yip how to

polish a watch component

In addition, a photo competition was held where guests were encouraged to style and compose their own picture with the star of the evening – The A. Lange & Söhne Datograph Up/Down. Of course, an outstanding timepiece such as this is worthy of being shot by only the best cameras and in this case, a Leica S2, a professional S-system with innovative technology was used.

Mr. Adrian Chan taking a photo of the Datograph Up/Down with the Leica S2 Camera

Dr. Alvin Hong takes a closer look at a timepiece

Before the specially customized dinner menu was served, Mr. Kingston Chu, Executive Director of Sincere Watch Limited welcomed the guests and shared his appreciation of A.

Lange & Söhne, a brand with much shared history with Sincere since its foray into Asia in 1995.

Mr. Kingston Chu, Executive Director of Sincere Watch Limited toasting the guests

Mr. Daniel Rogger, International Sales Director of A. Lange & Söhne was also present to thank the guests for their unwavering support of the brand. Mr. Chris Leung, from the Lange Akademie took to the stage next and gave more insight to this refined timepiece.

Mr. Daniel Rogger, International Sales Director of A. Lange & Söhne welcoming the guests

Before the evening ended, Mr. Sunil Kaul, Managing Director of Leica Camera Asia Pacific, together with Mr. Kingston Chu, announced the winner of the photo competition, Mr. Calvin Yip. Mr. Yip was presented with the Leica monovid, an elegant monocular, a perfect tool for close up views of his Lange timepieces.

Mr. Sunil Kaul, Managing Director of Leica Camera Asia Pacific and Mr.

Kingston Chu with Mr. Calvin Yip, winner of the Leica photo competition

A guest admiring the A. Lange & Söhne Datograph Up/Down

Indeed, it was an evening where the best in German artistry was celebrated with an excellent meal and wonderful company.