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Live from Paris - a brief report on Cartier's high jewellery workshops and Rue de la Paix store

SJX
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After touching down at Charles de Gaulle airport this morning I visited Cartier's storied Rue de la Paix boutique as well as the high jewellery workshops. I'm working from a netbook on a spotty hotel connection so here are a handful of pictures and a brief report for now.

Located in a busy area of Paris near the Rue de la Paix boutique, the location of the high jewellery workshop is kept secret for security reasons. I was shown around by Xavier Gargat, a 40 year veteran of Cartier who began as a jewellery and is is now Director of the high jewellery atelier.

The jewellery made at this atelier is of the sculptural and dazzling sort. Nearly everything is done by hand like it was done decades and centuries ago. It is like a watchmaking operation, except there is more art and less technology.

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A jewellery doing metal work

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The wheel and vise for polishing diamonds

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A handful of large stones were on the premises, the emerald and canary diamond were exceptional; many deliveries were recently made so not too made stones were available

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Mr Gargat in the watchmaking section of the jewellery workshop where high jewellery watches are put together; the work done there is mainly case work rather than movement work

Then over to the Cartier store on Rue de la Paix. Opened in 1899, this store has been visited by a sundry assortment of the rich, famous and royal over the century it has been open. Photos of various personalities are found throughout the store, from Elizabeth Taylor to the Queen of Bulgari, all of whom were Cartier clients and many of whom had been in the store to shop - the history is impressive.

Some remodelling has been done but both the interior and exterior are substantially the same as they were in 1899. Being a protected historic building, the facade cannot be changed. Cartier has done a superb job of preserving the feel of the building and store. It remains a charming and elegant place. 

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The grand interior of the store

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Louis Cartier's office on the corner of the first floor that is occasionally used to host clients; the furnishings in the room are original and so is the wood panelling

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Another of the first floor rooms facing the street contains four display cases showcasing vintage Cartier items for sale that have been restored and certified by Cartier; the watch at the top is a 1960s "pebble" watch so named for its shape

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Further in the store the current collection of watches are on display

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A room on the second floor was the former office of Jeanne Troussaint, nicknamed the "Panther", who would later becoming Director of Jewellery at Cartier and was responsible for many of the iconic Cartier designs inspired by nature and animals

And on the top floor is a quiet area used for exhibitions of Cartier's collection of vintage items, both watches, clocks and jewellery, which are changed every two months or so. Each exhibition is themed and only open to select clients. The current exhibition is focused on Cartier items inspired by the East with most of the items being Art Deco from the 1920s.

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An Indian inspired necklace

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A Chinoiserie letter opener in coral 

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A stunning Cartier Mystery clock - I was fortunate enough to photograph without the display case, a lucky encounter with a rare timepiece

This message has been edited by SJX on 2010-05-04 10:05:25

Comments:
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patrick_y May 5th, 2010-00:22
Beautiful pieces! Beautiful report SJX! This is certainly quite an honor to be taken behind the scenes to view how all of these incredible jewelry pieces are created. I'm often very surprised when these articles of jewelry are made inside major cities such as Paris. I alwa... 
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SJX May 5th, 2010-10:18
The jewellery workshops are almost something out of a movie a secret location in the heart of Paris with hundreds of people passing by outside awares that inside lies a highly secure atelier (double doors everywhere) working with gems the size of grapes, figs and cherries (it's dinner time here in Neuchatel). - SJ... 
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patrick_y May 5th, 2010-10:36
It's probably hard to imagine... I've probably walked across it many times, unbeknownst to me that inside, the jewelry worthy of royalty was inside. Careful SJX! Don't break your teeth on that ruby, it's not a strawberry. Bon Appetit!
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SJX May 5th, 2010-14:35
It is so secret I was blindfolded, handcuffed and made to sign an NDA before visiting... ;-) - SJX
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Geo May 5th, 2010-00:28
Beautiful; the mother of all stores I always enjoy being there. There is so much to see and since the renovation so well designed. Looking forward to the follow up of your posts SJX. GEO
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SJX May 5th, 2010-10:33
Thanks Geo. More to come from Paris as well as La Chaux-de-Fonds.  No message body
Rob May 5th, 2010-01:20
Amazingly nice AND quickly posted pics... GREAT job!! Thanks for sharing and looking forward to more...
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SJX May 5th, 2010-14:30
Hope to have more quickly posted pics of La Chaux-de-Fonds manufacture soon.  No message body
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aldossari_faisal May 5th, 2010-04:48
a pleasure for the eye food for the soul of cartier lovers. its a place evoking with art. Thanks Faisal
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SJX May 5th, 2010-14:32
It is not only visually pleasing but incredibly interesting in terms of history. - SJX
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A tour of the Cartier factory with VIP clients

SJX
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At end March, Cartier invited a select group of clients to visit its impressive manufacture in La Chaux-de-Fonds, one of the first times the facility has been opened to customers. The photos from the visit demonstrate the expansive array of capabilities inside the 33,000 sq ft at La Chaux-de-Fonds that few know about. These photos from the VIP tour will give some indication of what goes on inside the manufacture. The reception area of the manufacture Something new - the ID One concept "world premiere" on display And something old - a vintage pocket watch calibre Watchmaking, movement finishing, assembly and casing is done on a large scale for the entry level watches, and on a more inimate scale for the high watchmaking timepieces.


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