Japan's new old Brand: Factory Visit to MINASE: with true qualification
KIH
Factory visit report - MINASE [mi-nah-sei] : Japan's new old brand with true qualification.
I was fortunately invited to MINASE factory together with others - including a watch journalist, PR specialist, and a photographer. Minase is trying to notch up its brand image and get to the next level to get widely accepted and respected as a manufacture watch brand. But the truth is that Minase is already doing quite well in the watch making in Japan, just that fact is very little known.
0. Factory and surroundings
The nearest station - Yuzawa Station (about an hour ride from Omagari station where we got off Tohoku Shinkansen or bullet train, to which it takes 3 and a half hours from Tokyo Station, at the speed of 320km/h). And from this station, it takes again about 30 minutes to the factory - quite a trip, but well worth it.
Reminded me of the road from Geneva to Valle de Joux....
The factory houses 26 workers. With no brand or sign of the watch factory....
At the entrance of the factory. HiZ series, VY03.
1. Let me start from its history.
The name of the company is Kyowa Precision , a precision tool manufacturer, founded in 1963 by Mr. Kouichi Suzuki. Kyowa developed the special "step drill" to be used to open the hole for the crown of the watches and it sold quite well to the big watch brands. And then, those watch brands started asking Kyowa to make the watch cases altogether including of course drilling the hole for the crown stem. Along the way, Kyowa acquired the skill set for the high-end watch case making.
The time flies and the watch brands shifted case subcontractors to other countries. It was sort of a "crisis", but Kyowa then decided to make watches by themselves with the skill set they already possessed (except for the movement). Kyowa built the watch factory in Minase, Akita prefecture (north western part of Japan) in 1988, and the name of the location - Minase - became the brand name. Aside from MINASE brand watches, Kyowa provides OEM watches to several fashion and jewelry brands (cannot mention the names here, but you would be surprised.... both mechanical and quartz) and that is doing quite well.
The advantage of Kyowa/ Minase is clearly the precision tools they make - Even a few very, very big and respected Swiss watch brands buy their tools! Again, you would be surprised at who use Kyowa/ Minase tools.... Also note that Kyowa has its tool manufacturing factory nearby, where we did not visit this time.
2. How they make the cases - forging, honing, polishing, buffing and finishing.
(1) Forging:
They have various press machines -
160 ton machine x 2
80 ton x 1
35 ton x 2
The actual forging. This is the 7th time of these cases (the photos show OEM watch case making) out of total 13 to 15 times.
At the load of 72 tons!
And then they are brought to the heating machine (1,120C) for 20 - 25 minutes. Then go back to the press machine - repeats 15 times.
These machines may all look pretty old, but for small quantity order, older machines are more efficient to adjust and handle.
(2) Polishing
This is the model whose case and other parts are polished as shown below. Interesting design called "Case in case" structure.
First stage - raw after forging.
Second - a bit of softening the rough edges.
Third - after honing.
Fourth - After Salaz polish on the top surface (bezel)
(* "Salaz" was the name of the polishing machine brand which has been widely used by the case makers, thus now the name "Salaz" is used as one method or process of polishing)
Fifth - After buffing the top surface
Final - all 14 surfaces (!) after Salaz polish and buffing. Sharp edges are intact.
The final one from the side - mirror like surface with sharp edges left: extremely time consuming process. Needless to say, the holes on the side and the crown are done with Kyowa tools.
Left half is after Salaz polish only, the right half is after final buffing.
Polishing Machine
Salaz polishing (polishing against the hard board of file - three times for each surface, from rough to fine) - leaves the sharp angles.
Index part of the above model.
The dial inside - the process for polishing this part is even more jaw dropping.
a. Honing the surface
b. Polish the fan-shape date window with the leutor by hand
c. Salaz for the chamfering (0.7mm width), and then hair line finish for the outer dial and the side.
(3) Other notable equipment
Electrical Discharge Machine and Wire-Electrical Discharge Machine have been used since 1985. Some Swiss brands just started using this type of machines.
They make their own metal mold here.
3. Putting the sapphire glasses on the case
Syringe is used to put on the special UV glue.
Then use Q tips to apply the glue equally
These are all the Sapphire glasses to be put on the case...
Finished.....
4. Assembling the "case in case"
Putting the hands on it....
5. Perlage
Not just another ETA2824. Spare no time and effort.
After
Before
End of Part 1
Please read Part 2 for their models, and Part 3 for the interview with the Brand CEO, in-house movement.
This message has been edited by KIH on 2014-04-15 19:05:08 This message has been edited by AndrewD on 2014-04-16 17:32:30 This message has been edited by AndrewD on 2014-04-19 15:31:11
I was fortunately invited to MINASE factory together with others - including a watch journalist, PR specialist, and a photographer. Minase is trying to notch up its brand image and get to the next level to get widely accepted and respected as a manufacture watch brand. But the truth is that Minase is already doing quite well in the watch making in Japan, just that fact is very little known.
0. Factory and surroundings
The nearest station - Yuzawa Station (about an hour ride from Omagari station where we got off Tohoku Shinkansen or bullet train, to which it takes 3 and a half hours from Tokyo Station, at the speed of 320km/h). And from this station, it takes again about 30 minutes to the factory - quite a trip, but well worth it.
Reminded me of the road from Geneva to Valle de Joux....
The factory houses 26 workers. With no brand or sign of the watch factory....
At the entrance of the factory. HiZ series, VY03.
1. Let me start from its history.
The name of the company is Kyowa Precision , a precision tool manufacturer, founded in 1963 by Mr. Kouichi Suzuki. Kyowa developed the special "step drill" to be used to open the hole for the crown of the watches and it sold quite well to the big watch brands. And then, those watch brands started asking Kyowa to make the watch cases altogether including of course drilling the hole for the crown stem. Along the way, Kyowa acquired the skill set for the high-end watch case making.
The time flies and the watch brands shifted case subcontractors to other countries. It was sort of a "crisis", but Kyowa then decided to make watches by themselves with the skill set they already possessed (except for the movement). Kyowa built the watch factory in Minase, Akita prefecture (north western part of Japan) in 1988, and the name of the location - Minase - became the brand name. Aside from MINASE brand watches, Kyowa provides OEM watches to several fashion and jewelry brands (cannot mention the names here, but you would be surprised.... both mechanical and quartz) and that is doing quite well.
The advantage of Kyowa/ Minase is clearly the precision tools they make - Even a few very, very big and respected Swiss watch brands buy their tools! Again, you would be surprised at who use Kyowa/ Minase tools.... Also note that Kyowa has its tool manufacturing factory nearby, where we did not visit this time.
2. How they make the cases - forging, honing, polishing, buffing and finishing.
(1) Forging:
They have various press machines -
160 ton machine x 2
80 ton x 1
35 ton x 2
The actual forging. This is the 7th time of these cases (the photos show OEM watch case making) out of total 13 to 15 times.
At the load of 72 tons!
And then they are brought to the heating machine (1,120C) for 20 - 25 minutes. Then go back to the press machine - repeats 15 times.
These machines may all look pretty old, but for small quantity order, older machines are more efficient to adjust and handle.
(2) Polishing
This is the model whose case and other parts are polished as shown below. Interesting design called "Case in case" structure.
First stage - raw after forging.
Second - a bit of softening the rough edges.
Third - after honing.
Fourth - After Salaz polish on the top surface (bezel)
(* "Salaz" was the name of the polishing machine brand which has been widely used by the case makers, thus now the name "Salaz" is used as one method or process of polishing)
Fifth - After buffing the top surface
Final - all 14 surfaces (!) after Salaz polish and buffing. Sharp edges are intact.
The final one from the side - mirror like surface with sharp edges left: extremely time consuming process. Needless to say, the holes on the side and the crown are done with Kyowa tools.
Left half is after Salaz polish only, the right half is after final buffing.
Polishing Machine
Salaz polishing (polishing against the hard board of file - three times for each surface, from rough to fine) - leaves the sharp angles.
Index part of the above model.
The dial inside - the process for polishing this part is even more jaw dropping.
a. Honing the surface
b. Polish the fan-shape date window with the leutor by hand
c. Salaz for the chamfering (0.7mm width), and then hair line finish for the outer dial and the side.
(3) Other notable equipment
Electrical Discharge Machine and Wire-Electrical Discharge Machine have been used since 1985. Some Swiss brands just started using this type of machines.
They make their own metal mold here.
3. Putting the sapphire glasses on the case
Syringe is used to put on the special UV glue.
Then use Q tips to apply the glue equally
These are all the Sapphire glasses to be put on the case...
Finished.....
4. Assembling the "case in case"
Putting the hands on it....
5. Perlage
Not just another ETA2824. Spare no time and effort.
After
Before
End of Part 1
Please read Part 2 for their models, and Part 3 for the interview with the Brand CEO, in-house movement.
This message has been edited by KIH on 2014-04-15 19:05:08 This message has been edited by AndrewD on 2014-04-16 17:32:30 This message has been edited by AndrewD on 2014-04-19 15:31:11
Comments:
KIH April 11th, 2014-10:39
Part 2 - MINASE current models There are two series - Master Craft Series and HiZ Series. 1. Master Craft Series MORE (Minase Original Rebuilding Equation) Structure - many small parts are each polished and assembled: time consuming high-quality finish, also so that the repair can be d...
amanico June 14th, 2014-22:57
The 5 windows case is an interesting concept! Thanks for the report, Ken.
KIH April 11th, 2014-11:21
Part 3 - Interview with MINASE Brand CEO and in-house movement Interview with the Brand CEO of MINASE, Mr. Tsuyoshi Suzuki. KIH: Would you tell us more about yourself? Tsuyoshi Suzuki ("TS"): After college, I worked for an office equipment wholesale company, sales division. At that time, Kyowa was not in such a good ...
patrick_y April 16th, 2014-13:09
There is heart... The HiZ model is by far the more unique model and the one that represents MINASE. The round model does appear to need a little more work with the design (the design is a little bland for me). It'd be interesting to see how this company evolves in the comi...
KIH April 17th, 2014-16:33
Exactly... ... I will surely go back there and keep you updated! Thanks! Ken
Dr No April 17th, 2014-12:19
It's not often that a completely new manufacturer . . . . . . comes to light, Ken; my awareness of Minase was nil until just now. Good to see they're developing a manual winding movement, judging by the CAD image; even better if a movement shaped to fit their rectangular cases is in the works. Can you give us ...
KIH April 17th, 2014-16:36
With the time and effort they pour into each... .. the price is very reasonable, I say, while the price range is about the same or less than GS. And, yes, the new in-house movement will be hand winding with nice finishing on the bridges and such :-) Interesting experience to be shown everything :-) Tha...
matthewking June 8th, 2014-09:18
Japan technology Japanese precision machine company making Japanese precision timepieces. Sounds about right to me! So, will Akita be known for its dogs, sake, AND watches?? Really great report. Thanks!
RobCH June 10th, 2014-03:37
Great Write-up, Ken And nice pics... Very interesting company Do they exhibit at Basel ? (Sorry if you mentioned this point in your write-up)
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