Report of the Blue Party in Paris: Hublot x Italia Independent
foversta
I presented you in details the Big Bang Unico Italia Independent in this article:
hublot.watchprosite.com
As explained, the watch symbolizes one of the strategic directions of Hublot more focused on lifestyle to enlarge its customers base. In this context, when such watch is officially released, it has to be supported by a great party in order to give to both partners the opportunity to properly express their ambitions and to get the right communication relays.
As usual with Hublot the party was great. But when you add the Lapo Elkann touch, it really becomes unforgettable! Lapo is not only the Italia Independent flag bearer. He is also a true Hublot ambassador and believe me, he is fully committed.
I propose you to browse the pictures I shot during the event which took place at the Monsieur Bleu Restaurant by the Eiffel Tower. So ready for the fireworks of Hublot wristshots?
A few steps from the party venue, one of the most famous Paris monuments under a beautiful sunshine:
The party is about to start:
I'm waiting for Lapo!
The blue version of the Big Bang Unico Italia Independent with the matching glasses:
Lapo is here!
I could appreciate during the party the comfort on the wrist of this really nice Classic Fusion... maybe my fav Hublot of the current collection:
The grey version... and you can see me on the glasses!
Lapo with Ricardo Guadalupe:
With a proud owner of a Big Bang Ferrari!
With Ricardo Guadalupe:
Emmanuel, owner of the Hall of Time boutique in Brussels with Ricardo Guadalupe:
The titanium version of the Big Bang Unico Ferrari is gorgeous:
With Lapo:
The party is in full swing!
Ricardo Guadalupe:
Ricardo Guadalupe explains the reasons behind the partnership with Italia Independent:
Lapo Elkann is fully committed and believes in the success of the partnership:
And he gives a demonstration of the quick strap change system... very convenient when you have to wear the watch in different contextes: board meetings... or casual evenings!
Big Bang Unico:
The star of the party on my wrist! Please don't tell Ricardo Guadalupe that I was wearing his watch!
Even Laurent Picciotto tries to catch it!
I love the way the blue color changes with the different light conditions:
Another Big Bang Ferrari on the wrist:
I told you it was a blue party!
Really blue!
But sadly, even the best moments have an end and time is coming to leave the party and go back home...
I would like to thank a lot Hublot, and especially Hublot France for this great party. The Big Bang Unico Italia Independent is now on good tracks!
Fr.Xavier
This message has been edited by foversta on 2015-06-27 01:57:17
hublot.watchprosite.com
As explained, the watch symbolizes one of the strategic directions of Hublot more focused on lifestyle to enlarge its customers base. In this context, when such watch is officially released, it has to be supported by a great party in order to give to both partners the opportunity to properly express their ambitions and to get the right communication relays.
As usual with Hublot the party was great. But when you add the Lapo Elkann touch, it really becomes unforgettable! Lapo is not only the Italia Independent flag bearer. He is also a true Hublot ambassador and believe me, he is fully committed.
I propose you to browse the pictures I shot during the event which took place at the Monsieur Bleu Restaurant by the Eiffel Tower. So ready for the fireworks of Hublot wristshots?
A few steps from the party venue, one of the most famous Paris monuments under a beautiful sunshine:
The party is about to start:
I'm waiting for Lapo!
The blue version of the Big Bang Unico Italia Independent with the matching glasses:
Lapo is here!
I could appreciate during the party the comfort on the wrist of this really nice Classic Fusion... maybe my fav Hublot of the current collection:
The grey version... and you can see me on the glasses!
Lapo with Ricardo Guadalupe:
With a proud owner of a Big Bang Ferrari!
With Ricardo Guadalupe:
Emmanuel, owner of the Hall of Time boutique in Brussels with Ricardo Guadalupe:
The titanium version of the Big Bang Unico Ferrari is gorgeous:
With Lapo:
The party is in full swing!
Ricardo Guadalupe:
Ricardo Guadalupe explains the reasons behind the partnership with Italia Independent:
Lapo Elkann is fully committed and believes in the success of the partnership:
And he gives a demonstration of the quick strap change system... very convenient when you have to wear the watch in different contextes: board meetings... or casual evenings!
Big Bang Unico:
The star of the party on my wrist! Please don't tell Ricardo Guadalupe that I was wearing his watch!
Even Laurent Picciotto tries to catch it!
I love the way the blue color changes with the different light conditions:
Another Big Bang Ferrari on the wrist:
I told you it was a blue party!
Really blue!
But sadly, even the best moments have an end and time is coming to leave the party and go back home...
I would like to thank a lot Hublot, and especially Hublot France for this great party. The Big Bang Unico Italia Independent is now on good tracks!
Fr.Xavier
This message has been edited by foversta on 2015-06-27 01:57:17
Comments:
Mark in Paris June 27th, 2015-04:27
A very enjoyable report to read Fx I see there were many watch enthusiast in the place. How is Emmanuel doing by the way in Belgium? Thanks for the great wrok. Cheers, Mark
foversta June 28th, 2015-02:40
Thanks Mark! Emmanuel is very happy since his boutique is growing. He is now a Rolex detailer what is very impressive for a relatively new boutique! Fx
ThomasM June 27th, 2015-04:42
thanks for the launch party report and insights into the Hublot communications philosophy
MichaelC June 27th, 2015-12:01
Thanks for bringing us this wonderful coverage Fx! While I love grey watches, I fully agree the blue version is the best expression of the case material and brands partnership.
foversta June 28th, 2015-02:41
Thanks Michael! And I think that a lot of people prefer the blue one... The true "Italia Independent" color! By the way, I have just bought blue glasses from them! :) Fx
MTF June 27th, 2015-14:26
You know that a 'blue party' has a different meaning FrX, You know that a 'Blue Party' has a different meaning where I come from? Maybe not as colourful but certainly more interesting (if that can be possible) than a Hublot watch event. Then, again there was that infamous Hublot party in the Caribbean.........
foversta June 28th, 2015-02:43
In France, it also has a similar meaning... Anyway, Lapo Elkann is Agnelli's grandson. He founded his own brand which is the object of this partnership with Hublot. He is very well known in the Fashion world. Fx
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foversta
Hands on review of the Hublot Big Bang Unico Italia Independent
foversta
Without any doubt, Hublot is not lacking in astuteness. While many brands remain hesitant about the type of communication to be adopted, moving a bit away from messages with technical contents to the attention of watch lovers to use more often a communication towards "lifestyle" customers , Hublot rushes into this new trend by signing a partnership with the fashion brand of the grandson of Giovanni Agnelli, Lapo Elkann. Such an association may look like an odd alliance and yet I have rarely seen a partnership of this type also well thought out. I can already hear the criticisms.
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