For PuristS who have never met Alexander before, he is (imho) one of the warmest, down to earth, passionate, and honest executives in the industry.  This spontaneous letter to help Robin celebrate his recent Villeret purchase is representative.  So I asked permission from both to share it with our community.

Dear Robin,
My sincere congratulations - not only for the purchase of this beautiful Villeret-
but also for the joy and passion about it that you share with others!!

It is great to read about your "relationship" about your Villeret, how you write
about it like almost a new family member, the great places you take her ( love the
india photos!)

This is exactly why I will actually share your post with the team in Villeret when
they are back from the "watchmaker holidays" next week. They will be very happy to
read that one of their "children" has arrived at the right place with a person that
cherishes it with the same passion that it has been created.

Dear Robin, enjoy your Villeret and wear it happily ever after .

All the best,
Alexander