Montblanc's 500 hour testing certificate...now for all watches?
mkt33
A few months ago I wrote:
"2% of all watches are pulled randomly out of production and tested in various manners for 500 hours"
Imagine my surprise to learn, from Montblanc's website, that the testing protocol is now being expanded to include EVERY Montblanc watch with a manufactured movement. A very expensive proposition I am sure.
500 hours to simulate the first year's life cycle of each timepiece.
Will this certificate help sell Montblanc watches? Yes. From personal experience, the 1000 hour Master Control test was the deciding factor in my purchase of a JLC watch many years ago.
I also think it is a nice touch from a product presentation point of view if special paperwork will be issued. I still enjoy reviewing my COSC and Grande Seiko timing certificates on occasion. And looking at a Bulletin D'Observatoire always bring back fond memories of the first time I purchased my Roger Dubuis.
Now this, imho, is a very positive step for Montblanc. The company continues to find ways to establish its credibility as a watch manufacture.
Best, Mike
Comments:
Luis6 November 20th, 2013-19:40
Wonderful news! So glad to see Montblanc contimuing to make efforts to establish the brand.
ling5hk November 20th, 2013-20:24
Mike, is this a continuous 500 hour testing? If yes, will it cause immediate wear and tear on the parts even before the watch is delivered? Regards Ling
mkt33 November 21st, 2013-08:29
The testing program is in several phases over the 500 hour duration so I guess by definition a single watch is not tested continuously because at some point one test will be terminated and the watch examined and then moved on to the next. But, according to MB, each watch will be tested for almos...
Tick Talk November 21st, 2013-08:35
Not much Thinking about it, its only the equivalent of 42 days on my watch winder, which operates 8 hrs on/8 hrs off. Like marcelo, I'm very interest in why, when they mapped out this marketing strategy, did they not go up to 1000 hrs or more, as the comparison wi...
mkt33 November 21st, 2013-09:48
Great find Dean! Thanks for detailing the tests for us (nt) .
Tick Talk November 21st, 2013-10:38
Thanks :-) Additionally... re the concerns about buying a worn-out movement; back in the day, boxed marine chronometers were routinely "run-in" for months before being sold. Also back in the day, ie before COSC, Observatory testing was considered the mark of a reliable timepiece. T...
ling5hk November 22nd, 2013-16:13
Thanks Mike and Tick --talk for the useful information.
social November 20th, 2013-22:29
Good news! Mr. Jerome Lambert is seriously bringing spirit of JLC into his new job! hope Montblanc would step upward!
amanico November 20th, 2013-22:34
I immediately had JLC in mind, when I read your title, Mike. A good thing it will be able to communicate on all the serious of the brand, the tests, the rssistance of their watches, and so on. Thanks for the information. Best, Nicolas
marcelo November 21st, 2013-03:25
Montblanc is doing well - halfway to the benchmark ;)
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KIH
Montblanc Ginza Boutique - Happy 7th Anniversary!
KIH
As previously reported, there is "Montblanc Nicolas Rieussec Chronograph Ginza Edition" Limited Edition of 77 to celebrate its 7th Anniversary. And there was the Anniversary Party tonight at the Boutique. The boutique was packed with patrons, press, and some celebrities. Very well done and, again, congratulations on the 7th Anniversary, Ginza Boutique! Please let me share some pieces of the party and watches.
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