image

Montblanc Writing Time Launch Party in Singapore

Kong
Avatar
5 October, 2011 Singapore, the launch day of the Montblanc 'Writing Time' Exhibition celebrating the 190th Anniversary of Chronograph and the invention of Nicolas Rieussec which made its debut to time a horse race held in Paris on the 1 September 1821.

The  'Writing Time' exhibition with 30 historical chronographs are displayed from 6 to 9 October at Montblanc Flagship Boutique at Mandarin Gallery. 

This post reports the day of the launch with over 300 guests present for the evening celebration.




Work in progress before the evening event at 7pm ...

none
A side-view of the entrance to the Mandarin Gallery Boutique and Exhibition ...

none
Writing Time, is the theme, blending both focusing points of Montblanc together - top-notch Writing instruments and Watches.

Putting into context, the front entrance was a 'giant book' hoarding... which tied up with the theme very well.  Watch the video below to find out none

none
The 'lounge' was created for guests to gather around prior entering to the exhibition ...

none
Testing of lights


none

and AV equipments ...


A quick-check of the Exhibition area inside the Boutique ...

none

Upon entering the Montblanc Mandarin Gallery , the front section of the boutique is transformed to a mini-museum ...

none
Panaromic  view ....


none

none


none
Walking back to the front of the boutique to view the historic chronographs ...

To view the above historic chronograph, please here.

none
Back to outside, the bar was ready ...

none
The evening concortions ...

none
A view from the opposite building  ...

none
At 6:30pm, some early birds arrived ...

none
A giant signage to attract the public  none

none


none
Nearing 7pm ...

none
The reception ...and the photoboard for guests pictures ...

none
7:15pm...a huge turnout !

none
The bar getting busy ...

none
Guests having pictures taken ...

none
Signing in ...

none
The "Lady Jockeys" welcoming the guests ...

Some guests wondered the presence of these 'Lady Jockeys' ... they will know later, related to the origin of Chronographe none
none

none
Dashing bar-tenders ...

none
Official photographers taking pics of the guests ...

none
Team members of  Montblanc Singapore welcoming the guests ...

none
Hunks prepping drinks ...

none
More guests streaming in ...

none
The scene at the opposite end of the reception ...

none
All equipments ready for the opening ...

none
Lady DJ  ...

none


none
About 7:45pm, the emcee welcome the guests.

On-stage with Ms Catherine Ang, Managing Director of Montblanc Singapore are guests from the Montblanc factories - Mr Thierry Pellaton, Watchmaker and Mr Florian Brossard, Project Manager Product Development

none
Now for the opening ceremony of the 'Writing Time' Exhibition ...


With a mulitmedia filmlet ...edited in Singapore and have kind of 3-D effect.  Tune up the volume none



none
Smile none

none
Guests were invited to enter the boutique and view the exhibition ...

none
Guests entering boutique ...

none


none
Smile ...the wonderful couple ...

none
A lady guest intrigued with the vintage chronograph collections ...

none
Some was asked to have their hands on the new Montblanc Rieussec Horse Racing App ... Lady Jockey around to provide assistance...

For friends who wish to try, please download from the Apple App Store ... Search for Montblanc Nicolas Rieussec.

none
Guests checking out the Montblanc wathces, and staff was present to explain the details and answering queries ...

none


none


none



none


none


none
The packed boutique ...

none
Another guests taking interest ...

none


none
'Lady Jockeys' carrying a piece of the Rieussec Chronograph for guests to 'see and feel' ...

none
Equally packed at the second section of the boutique ...

none
Mr Thierry Pellaton at his bench doing demonstration  ...

none
Attracted by a Villeret piece ...

none


none
Guests approaching to Mr Thierry Pellaton's bench ...

none
The best person to ask any questions about the Montblanc Rieussec Chronograph as he is one of the persons involved with the design of the watch ;-)

none
Mr Thierry Pellaton happily addressed all questions ...

none
Replying to a guest's question ... he has been in the watchmaking since 16 year old ...since 1980 till now.
He is the 4th generation in the watchmaking trade...

Didn't the surname Pellaton tell you something? none

none


none
Taking out his watch to explain the function to the guests ... nice of you, Mr Thierry Pellaton.

none
One of the lady owners of the Rieussec Chronograph... a picture with one of the co-creators none

none
Looks very good on her, also more feminine with a change to a  pink croc straps.

none
Owner wanting to know more about her watch ...

none


none
Ms Catherine Ang, Managing Director of Montblanc Singapore, catching up with overseas guests ...

none
Thierry is very popular ...

none
Guests trying on the Riessec Chronographs ...

none
MTF with Dr Alvin Hong and Mrs Hong ...

none
Florian also being approached ...guest enquiring about Villeret pieces ..

none
What's up with this table ?

Another contest for the guests ... a "Writing Time" contest ...

none
Filling her particulars ...

none
Ready ..get set ..go... the Timewriter clicked .

Guests were to write out the "Nicolas Rieussec" with, of course a Montblanc fountain-pen, at the shortest time!

Fastest I've seen was 4 second.

Secret gifts would be given to winners  none

A really smart approach to have guests to realise the theme 'Writing Time' and getting them to experience the smoothness of
Montblanc pen and be aware of the Montblanc Riessec  Chronograph.   Guests were shown how to read their results too none

none


none


none


none
Busy Thierry ...





none

Some close up on Thierry ...
none
Some components of the Riessec Chronograph ...

none


none
Complete strip down of the R200 ...

none




A video of Thierry in action ...


none


none


none
A very enthusiastic lady, she watched and spoke with Theirry for a long time ...



none
Meanwhile another guest trying out the white gold Anniversary piece ...

none
Staff explaining the features and functions ...

none
Montblanc sweets ...

none
Equally popular Florian ...engaged by guests ....

none
More trying their spelling skill ....

none
A guest trying to read out her timing none

none
Another guest trying out the Rieussec Chronographs at a quiet corner ...

none
Thierry bench now has more ladies ...

none
Inquisitive minds wish to know more ...

none
A pic  none

none
Meanwhile Florian was showing his Villeret with a guest ...

none
A guest checking out the Villeret pieces ...

none
The Monblanc Rieussec App station still attracting many.

Wonder if they were betting none

none


none

Ms Alena Kok, Marketing Manager of Montblanc Singapore, catching up with guests ...

none

A final look of the Anniversary Trio before leaving ...

For more pictures, please click here.

none

The party still going on outside the boutique ...




Thanks Montblanc for the invite, and it was sure great to meet both folks from the Montblanc factories.

Kong




This message has been edited by Kong on 2011-10-07 03:50:32

Comments:
Avatar
amanico October 7th, 2011-03:20
Cool to see Florian. I had great time with him in Vegas. Thanks, Kong. 
Avatar
Kong October 7th, 2011-20:22
Oh! He remembered the good time of Vegas with a couple of ... of PuristS... So you were one of them. Besides gambling, what else both of you did? Kong
Avatar
amanico October 7th, 2011-23:29
What did we do? Each of us promised to keep the silence. :)  No message body
Avatar
mkt33 October 7th, 2011-04:44
Wow that is an EVENT! Good to see Florian in his party mode again I think this is the first time Mr. Pellaton has been "out" on an official event. It is only right that he should be present at this event since he is the head watchmaker at Montblanc Le Locle and was instrumenta... 
Avatar
Kong October 7th, 2011-20:27
Both of them are great! It is really great to have Thierry and Florian here. Both of them speak English, and I saw them explaining really well to the guests. I just have like a short half an hour with both of them. Did not ask him about his apprenticeship. Kong
Avatar
patrick_y October 7th, 2011-10:04
An event in true Montblanc style... Thank you Kong for your very thorough coverage of this event! Thank you for all your photographs and your very thorough description of everything going on in each of the photographs! Very nice presentation! Must have been a tiring proposition to hold the ... 
Avatar
Kong October 7th, 2011-20:20
Indeed ... Montblanc parties are always grand scale. Thanks for viewing and the kind words, Patrick. Exactly, when it was already recording for 5mins, my tired right arm screamed. I have another camera on my left. After this, I put both straps on both of them Kong
Avatar
Davo October 8th, 2011-05:11
What an amazing looking event! Thanks for sharing the experience, Kong.
mell0822 October 9th, 2011-04:27
One hour private session Was given a personal tour of the Exhibition by Mr Florian and watches Mr Thierry working his movement. Mr Thierry was very keen to share and tried his best to explain. Then it was off to a private room to appreciate the many wonderful pieces, each explain... 
Avatar
mkt33 October 12th, 2011-00:29
That sounds like a wonderful experience. Which was your favorite piece? Florian does have an infectious enthusiasm and passion! Thanks for sharing your experience, Mike
0-10-10

Load More Comments




 Next Article
image
Kong
Avatar

A peek of the Montblanc Nicolas Rieussec Chronograph Anniversary Edition

Kong
Avatar
Counting down to celebration of the creation and work of Nicolas Rieussec - 'the Chronographe' in 1821, Montblanc pays hommage to the genius Nicholas Matthieu Rieussec with the issuing of the Montblanc Nicolas Rieussec Chronograph Anniversary Edition, in limited collection of 190 watches in 18K pink gold, 90 watches in 18K white gold and 25 watches in 950 platinum. Here are some pictures of the watches ... Enjoy! For the press release, please click here. The box with a special tag indicating the Anniversary Edition ...


Go to top.

About US | Contact

© 2017 - WatchProZine