"The design of the PAM249 "California" involves a quirky mix of elements, both old and modern, which come together surprisingly well to achieve a very appealing aesthetic. Although deceptively simple, it is apparent that much thought has gone into the scale and dimension of each design element present (and absent). The most thoughtful design element apparent on the face of the watch is the bar across the hour hand".

Discuss this statement, examining the positive or negative view. Answers should be less than three thousand words. Time: 3 hours. Text books, calculators and other materials permitted.

Cheers,

Prof. pplater.