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Horological Meandering

Has fine finishing lost its significance?

 

Here's the problem: fine movement finishing is not really extremely difficult to achieve, it's just resource-intensive. While making a new mechanism or design takes a special talent, given a certain level of skill (a high level of skill, but far from unique) movement finishing is just a matter of putting in the time. Thus, any watch company that chooses to budget for enough finishing time can turn out very finely-finished movements. We see it happen all the time, as companies not previously known for their finishing decide to raise their game.

Fine finishing used to be associated exclusively with fine movements. However, that signaling function seems to have broken down. As it becomes more commonly available, fine finishing no longer seems to distinguish a watch company. As William S. Gilbert put it (in The Gondoliers, I think), "When everyone is somebody then no-one's anybody." A finely-finished movement is still pretty, of course, but as a signal to the buyer it seems to me that it resembles power windows in cars: while power windows originally were a luxury feature that distinguished the finest cars, once enough cars had them they were no longer either a distinguishing feature or an indicator of underlying quality.

Will we arrive at such a point with respect to movement finishing? Have we already done so? In any case, what will come next?

 

This message has been edited by AnthonyTsai on 2010-05-04 16:22:12

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