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Horological Meandering

Quality of execution is something I think is overlooked quite a bit, especially in the current indy hype

 

Being "handmade" doesn't make it good... or even actually handmade. Having 50 interior angles doesn't mean any of them were executed well. Innovative complications doesn't equate to well tested, performant, and reliable. In the current indy craze I think a lot of people are buying based on stories, on media, on what they hear, and what they see on the internet without actually considering whether it's any good. It sounds stupid but it's hard to know what good is. Two interviews come to mind which you can find on youtube:


1. Collectability interview with William Andrewes and in one of the videos they discuss what "good" is.... that things that are truly great will stand the test of time and always have value the challenge is knowing what is good... and as it turns out excellence and quality can be a hard thing to assess.

2. Hodinkee podcast with Ben Clymer and crew where he talks about GF being the equal too or even better finished/executed than Dufour but how esoteric it all is vs his new RR CC II with anglage so fat you can see it from space which isn't any better executed but more accessible, even non wis can look at it and be wowed.

There's a lot of B grade execution charging A+ prices in the market thanks to hype, media coverage, whatever and frankly, most customers will buy whatever they are told. It's not any different than Chanel bags or other luxury... and I can't fault people, at the very top it is something so esoteric how is one to know unless they are a full on watch nerd looking at macros on the internet all the time? They probably are busy with the rest of their lives. I don't like pooping on other watches since value is pretty relative but I do think buyers need to be wary in this market about where their dollars go and really consider the quality of execution. This is especially with all the new indies popping up that have zero brand equity but premium prices so you really need to make sure you're actually getting all the value in the thing on the wrist unlike this RS where the value is more in the collectability, rarity, and legacy of the thing.

That said, $ being equal I do have a little more sympathy for brands that are truly building their watches entirely in house vs brands that do more outsourcing and assembly. An in house built watch to me has a singular vision and philosophy and executing that might be imperfect since it's hard to be good at everything but I appreciate the desire to execute that vision independently if imperfectly vs a brand relying heavily on suppliers where ultimately their role if not execution is quality control. 


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