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Will Birkin bags become the Birkin bags of the 21st century?
This is going to be fun; it's always great to see "1 of __" on a post from Bernard.
It's not clear to me that the Birkin bag will hold its status for decades, let alone a century. I suspect that certain very early examples may always be highly collectible, but the winds of fashion will blow in many directions before the century ends. An item that is widely known to be desirable but that still can be acquired simply by paying a lot of money and waiting for a while is not necessarily a top candidate for "iconic" status. Of course, it's a highly-effective status symbol as it is highly recognizable and everyone knows what it costs, but that is not the same thing as saying it has a future as a symbol of something more enduring.
Without making a specific prediction, I think we can define the conditions required for an object to take on such a great cultural value. Of course we have to look for items that will be highly desirable in the future. However, that is not enough: they will have to be items that originally could not be obtained by merely paying large amounts of money. I think that means one of two conditions will have to exist: either they could be purchased only on the basis of a relationship or they were not known to be desirable and therefore were acquired only by individuals of unusual vision. As an example of the first condition, I would propose the Ferrari Enzo: many people want and could pay for them, but my understanding is that the company has to know and like you before they will put you on "the list." For the second condition, consider the Rolex Daytona at the time (still within the memories of some of us) when nearly nobody wanted them.
highly volatile..
By: Cookies : October 4th, 2011-22:00
Remembered Nubeos, Wylers, Gentas were once on the it-list but they are long gone. It seems the common key factor is the "longevity" of the company to etch out classics, because people are confident they can be serviced after handing them down, and can se...
Yes Bernard..
By: Cookies : October 5th, 2011-09:29
there's only 1 you around - unique, polarizing, and always respectable. Catch u at the next event for a chat. I was rushing off to work at the Louis Moinet event, and had u come EARLIER, we'd be talking all right! Looking forward to parts 2-12/12. It's al...
Great topic Bernard!
By: sidneyc : October 4th, 2011-23:47
While the Birkin is THE iconic bag in the fashion world, it's hard to find a perfect parallel in the watch world. Right now I see Birkin as a combination of Rolex and Patek. Some similarity I'll outline below: Rolex: symbol of wealth, well known, everybod...
Iconic?
By: nickd : October 5th, 2011-00:09
>> The Birkin has beaten the wristwatch to become the first commercial item to cross the wide gap of art and iconic object of post 20th century industrialism. Surely this honour belongs to the iPhone and all the other iThingumies? The design of these prod...
I think in this case....
By: CL : October 5th, 2011-08:07
Birkin and watches share more commons than the Iphones. If I'm not wrong, when Bernard uses Birkin as an example, he takes into consideration of the superlative handmade craft this bag requires. It is made to last and age with grace, just like a good watc...
Yes and no
By: Dje : October 5th, 2011-00:43
Hi Bernard, "Let's have some respect for the timeless and classic design..." sure! But the HM1 is not IMVHO a classic and timeless design. It is an interesting watch, although not my choice among Max Busser's children. Timeless, perhaps, not sure, classic...