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"International Watch Co.; Schaffhausen" in italics like this?

 

I do agree it would have looked better on the dial. I suspect it "IWC" was chosen precisely because the company is now IWC and no longer International Watch Co., just like UBS is not the Union Bank of Switzerland anymore. I never understand the need for corporate brands to be acronyms. Probably easier for the average customer to remember.

- SJX



This message has been edited by SJX on 2008-03-22 05:09:19

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