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Patek Philippe

Well, there are choices. The same PP stuff as always, which is starting to seem underwhelming to some. Or release a Conneseur Series that takes LOTS of watch makers and decoration talent, added time, and HIGH cost.... OR.....

 

...or let high-precision machines and computers, maybe a touch of AI, do what it does best. Hand on heart, I was eyeing the Bell&Ross BR-3 (non-tourbillon). Nice modern design, 40mm x 9mm and 50m WP rated too. 


Let's see how this goes for PP.  New machine style, no added polishing hours. Could add to reliability, and maybe up to 50m WP rating. Hand decoration hours are surely getting costly for large companies.


Look, if you want decoration there's plenty out there, and if you want artistic hand created and deeply hand decorated movement, we have choices there too. AI could bring us new designs that no human, not even Stephen McDonnell of MB&F, thought of. TAG's new chrono is interesting. So what is company to do to stay modern and relevant? Maybe that's what Rolex and others have been asking, and evolving accordingly.







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