Last month, I gave you a sneak peek at TAG Heuer’s
soon-to-be-released pieces commemorating the 100th running of the Indianapolis
500. The official announcement came to fruition on May 12
th as TAG
Heuer unveiled the new pieces at the fourth annual TimeCrafters watch show in
New York City.
TAG Heuer Brand Ambassador, actor and professional racer Patrick
Dempsey was on hand at TimeCrafters to participate in the launch.
Eric Dumatin, Co-founder of TimeCrafters, joined Dempsey along
with Isabelle Boudringhin Co-founder of TimeCrafters, and former NFL player and
TV host Michael Strahan at the TAG Heuer display at TimeCrafters.
But this event was much more than just another product launch. In
addition to the new announcements, participants travelled back in time as TAG
Heuer presented a display of timepieces representing a century of innovation.
The display even included one of Heuer's very first
wrist-chronographs, circa 1914 with a silver case, enameled dial, and luminous
hands.
After the historical display, we moved on and saw:
"Racing is life. Anything
before or after is just waiting"
Steve McQueen
TAG Heuer’s
presence at TimeCrafters made a bold statement, unique unto to the brand, a
statement that reinforced TAG Heuer’s comittment to auto racing. According to
Françoise Bezzola, TAG Heuer’s
Vice President of Marketing, “Joe Siffert, the Swiss F1 driver, was Jack Heuer's personal
friend and as such was wearing a Heuer watch. He was also the one in charge of
training Steve McQueen in Le Mans movie, and this is how the Monaco ended on
the actor's wrist and became a legend.”
Bezzola went on to explain, “Back in the 70's, Heuer was the very first non technical
brand to partner Formula 1, as the Official Timekeeper of the Scuderia Ferrari.
This was a natural fit as the brand had a very strong know how in stopwatches
and chronographs.”
As expected, TAG Heuer officially debuted the new Carrera Heuer
01 Indianapolis 500 Limited Edition. Kilian Muller, President and CEO of TAG
Heuer North America explained, “We wanted to make something special for the 100th edition of
the famous Indy 500 race. That's why we did a limited edition of 100
pieces.” You can read more about this model in my previous post,
At TimeCrafters, the new Carrera LE
was displayed alongside its earliest Indy predecessor, a Heuer Carrera 45 Dato
“Indy 500" 3147 S circa 1966.
The original Autavia Indy 500 remains one of the holiest of grail
watches for vintage Heuer collectors and the details of its release are steeped
in mystery. Only a handful of these pieces are known to exist.
Of course, several other TAG Heuer Indy 500 LEs have been
released over the years. Even TAG Heuer CEO Jean-Claude Biver recently treated
his Instagram followers to a peek at a Heuer Autavia Indy 500 from his personal
collection.
Fifty years after Heuer’s first Indy LE, a contemporary classic
was released in the Carrera Heuer 01 Indy 500.
According to Mr. Biver,
“It is the first ever limited edition built on the new Carrera
Heuer 01 and I am particularly proud that it is the Indy 500 Limited Edition
that opens this new field of the Carrera Heuer 01.”
Indeed, the Heuer 01 is the perfect platform to commemorate this
particular race. With its multi-component case and skeleton dial, the Heuer 01
represents a natural evolution of the Carrera. Its aggressive design and
ubiquitous faceted lugs draw directly from the DNA of early Carreras envisioned
by Jack Heuer more than a half-century ago.
With only 100 of the Carrera Indy 500s created and released to
the U.S. market, this watch is an instant grail. As of this writing, TAG Heuer
had sold all but two – make that one ; )
Stay tuned for my review!
Mikrograph: Timeless accuracy
Another interesting piece on display at TimeCrafters was TAG
Heuer’s latest iteration of the Mikrograph. The original Mikrograph was
patented back in 1916 and revolutionized timekeeping. As the first stopwatch to measure in
increments of 1/100th of a second, the Mikrograph was quickly
adopted in sports ranging from swimming to horse racing and of course, auto
racing. The extraordinary accuracy of the Mikrograph even resulted in the
selection of Heuer as the official timekeeper of the 1920, 1924 and 1928
Olympic games.
Unlike previous versions, the plot thickens with the newly
re-issued Mikrograph. Along with press photos of the new Mikrograph mounted on
a strap, TAG Heuer also released technical drawings indicating a detachable “stopwatch” along with accessories
including a dash mount and tabletop base option. Curious. I’ll reach out to the
brand and try to get additional details or perhaps a piece to review.
Formula 1
For fans of TAG Heuer’s
Formula 1 design, the brand has also released 1,000 Limited Edition Indy 500
pieces based on the Formula 1 chassis.
Each of the new Formula 1 Indy 500 watches come with both a
bracelet and NATO strap.
Whether you choose the Carrera Heuer 01 or Formula 1 LE, both
models come in commemorative boxes with a carbon fiber finish.
Connected to Indy
TAG Heuer has also ensured that even their new Connected watch
shares the brand’s racing legacy. Already versed in running racing oriented
apps such as RaceChrono Pro, TAG Heuer released a pair of themed dials to
commemorate this historic race.
Sure, there were plenty of watches, new and vintage on display at
TimeCrafters, but one notable theme was that of a heritage shared between the
Indianapolis 500, TAG Heuer, and devoted fans of the sport. TAG Heuer has
established this legacy with generations of watches and watch owners.
It should come as no surprise that TAG Heuer would have such a
strong, Indy themed presence at TimeCrafters.
Just weeks before the 100th
running at Indy, this was the perfect venue to whet the whistle of die-hard
race fans by taunting them with limited editions from THE watch brand synonymous
with racing.
When the checkered flag drops, Tag Heuer race fans will be the
big winners at this year’s
Indianapolis 500!
This message has been edited by JToddH on 2016-05-18 12:38:14