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Live from La Chaux-de-Fonds – the Cartier manufacture

SJX
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This is a brief report about my first day at the Cartier manufacture, live from a chilly La Chaux-de-Fonds. Located in La Chaux-de-Fonds, the Cartier manufacture is expansive and extremely capable. Literally an entire watch, save for sapphire crystals, can be made here. Typically components used are a mixture of outsourced and in-house production. For instance two thirds of hands come from Universo and Aiguilla while one third is made at La Chaux-de-Fonds.

 

Update: click here  for an in-depth, 13-part report on the Cartier manufacture.   

  

 

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Beginning with where nearly all Cartier's technical geniuses reside, a department known as the Think Tank (yes, there is a pun on Tank). Headed by Carole Forestier, this occupies a floor on one wing. The Think Tank creates concepts from proposals put forward by the marketing team like: "We can a skeleton that is different from the rest."

 

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A page from Carole’s notebook dated 2007 with the first sketch of the Santos skeleton movement

 

The concept from the Think Tank is then sent a committee for approval. Once a watch design is approved, several steps follow, one of which is the creation of plastic models printed by a three-dimensional printer.

 

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Pierre Piffeteau, Customer Service Manager, with the 3D printer

 

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Samples of plastic models

 

A fully fledged prototyping department, which has CNC milling and stamping machines and everything else, exists to create prototypes of watches.

 

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Watch movements are also made in La Chaux-de-Fonds naturally in the movement component fabrication department.

 

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A sample of components made at the manufacture, the baseplate for the Santos 100 skeleton is obvious

 

But beyond the production of parts for current movements, components for vintage Cartier watches are also produced for restoration work. Cartier can and will remake any part for a vintage Cartier timepiece – this is a remarkable commitment to customer service. At the time of my visit a balance wheel was being milled.

 

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The screwed balance wheel being made for a restoration

 

Another enormous room at the manufacture contains 18 CNC machines dedicated to making bracelets and clasps. Besides the immense, dangerous looking machinery the smell of oil and slick floor is evidence that serious work is taking place.

 

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These bracelet and clasp components are made by machine, but then finished by hand in several steps. The first step is shown below to remove the rough edges. Finer polishing is done later. The same applies for cases, machines first and then careful hand finishing.

 

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Smoothing a raw component destined for the Santos 100 clasp

 

Cartier makes a third of its hands in-house. Stamping, polishing, bluing and application of Luminova are all done in a modest sized room. Below is a shot of the initial polishing of the raw hands after they are punched from a sheet of steel.

 

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Mineral crystals are also made in-house. Most interesting is a gentleman who shapes the cut crystal by hand over a flame; the process heats the crystal so that it’s soft enough to be moulded into the required shape. The tortue perpetual calendar uses a curved mineral crystal for example.

 

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One of the many steps in quality control at the manufacture is the use of high-speed cameras to record the motion of chronograph hands. These take several hundred frames per second and record the flexing of the chronograph hand as it resets.

 

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An Olympus high-speed camera

 

Also done at La Chaux-de-Fonds is the manufacture of jewellery watches, including the incredible multi-million Euro sort, as well as enamelling. The photo below shows the high jewellery workshop on the right and the enamelling workshop, with three enamellers, at left.

 

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More to come soon.

 

- SJX

 

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This message has been edited by SJX on 2010-07-11 23:00:13

Comments:
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doubleup May 6th, 2010-12:43
Would love to see the high speed footage of the chrono hand  No message body
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SJX May 6th, 2010-13:22
I knew someone would ask So I already asked for it. - SJX
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bernard cheong May 6th, 2010-17:23
Do they have a budget for research and non commercial envelopes? I ask because it reflects into how much interest the company has into development of new and less costly drive trains, balances, case manufacture and copyright protection that is in house. It is also more impressive, at least to me, to see a company inves... 
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SJX May 6th, 2010-22:09
Yes they do; art, history and commercialism. There is a sense of creativity and innovation at the manufacture that you do not expect at a company that sells a billion Euro of watches a year. And more importantly that translates in solid products like the Santos skeleton and also interesting concepts... 
Rob May 6th, 2010-22:21
Looking forward to part 2 of your tour... your coverage has definitely increased admiration and respect of this watch house from this newbie. Realize now what a mistake to have overlooked this brand all these years, dismissed prematurely then as just a fashion watch/jeweler which sells a good vol... 
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SJX May 6th, 2010-22:42
There will be a lot more than two parts - stay tuned. (nt) nt
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doubleup June 8th, 2010-10:30
Did they ever supply the footage? Thanks, Ben  No message body
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SJX June 9th, 2010-00:14
I requested substantial amounts of material which Cartier is compiling and will send to me, along with the videos. Thanks for your patience, Ben. - SJX
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DRMW May 6th, 2010-22:49
SJX, thanks for sharing the Cartier visit! Cool to see the molds from the stereolitho machine. Looking forward to part2! -MW
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SJX
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Live from Paris - a brief report on Cartier's high jewellery workshops and Rue de la Paix store

SJX
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After touching down at Charles de Gaulle airport this morning I visited Cartier's storied Rue de la Paix boutique as well as the high jewellery workshops. I'm working from a netbook on a spotty hotel connection so here are a handful of pictures and a brief report for now. Located in a busy area of Paris near the Rue de la Paix boutique, the location of the high jewellery workshop is kept secret for security reasons. I was shown around by Xavier Gargat, a 40 year veteran of Cartier who began as a jewellery and is is now Director of the high jewellery atelier.


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