JToddHLast month, I gave you a sneak peek at TAG Heuer’s soon-to-be-released pieces commemorating the 100th running of the Indianapolis 500. The official announcement came to fruition on May 12 th as TAG Heuer unveiled the new pieces at the fourth annual TimeCrafters watch show in New York City. TAG Heuer Brand Ambassador, actor and professional racer Patrick Dempsey was on hand at TimeCrafters to participate in the launch. Eric Dumatin, Co-founder of TimeCrafters, joined Dempsey along with Isabelle Boudringhin .....">Story

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andrewluffI am a big fan of the direction Tag Heuer is going at the moment under the leadership of Jean-Claude Biver, both in terms of their normal mechanical range but also for the connected watch. They may not all be for me (verdict is still out on the connected watch) but it seems that their catalogue contains something for everyone at the right price point. It was interesting in a conversation with Jean-Claude Biver that he mentioned that they have been focusing on the perceived value of their watches verses the ... ...">Story

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JToddHAnnounced at Baselworld last year, TAG Heuer’s Carrera Heuer 01 was positioned as the brand’s newest flagship piece. The media was all abuzz about the new Carrera as TAG aficionados awaited its release. Since it began shipping last November, the new Carrera has surpassed the brand’s expectations and, I have to admit, mine as well. Never before have I monitored the genesis of a watch with such anticipation...">Story

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JToddHCode name: "THE AUTAVIA CUP" The first participatory event of its kind showcasing TAG Heuer's rich heritage. The goal? to collectively choose the historic Autavia model to be reissued in 2017. This is an original project, a community initiative, a spontaneous consultative approach with customers, collectors, enthusiasts, boutique clients, etc. A first among watchmaking brands in terms of preserving and showcasing their heritage...">Story

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JToddHOkay, I admit it: I’ve been into watches most of my life, yet I haven’t paid due attention to TAG Heuer as a brand. All that changed last year during my visit to Baselworld where TAG Heuer announced the new Carrera Heuer 01 and Heuer 02 Tourbillon. Now I can’t help but take notice. These watches are exactly my style, my taste and everything I look for in a watch...">Story

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