foversta[PuristSPro Moderator]
20814
The watch was visible to some.
I was in a group of people who had the opportunity to see it and we were not the only ones.
Question is: what is the interest to show a watch which is not completed?
The answer is easy: one full year is required to produce one single Grande Complication. So what do you do? Do you wait for one more year or months before showing it to your potential clients and so losing one more year before the first delivery ? The sooner, the better here. And moreover, obviously, the Grande Complication has also a big communication role in Lange strategy.
Silly? Absolutely not.
Lange is maybe the brand which unveils the prototypes which are the closest to the final version. If they decided to do something different with this very special watch, maybe there are good reasons.
Fx
SIHH is a trade show...
By: Moses : January 27th, 2013-13:13
They are showing products to dealers, primarily (yes there is some public press, but that isn't the focus). I can see the rationale of showing a work in progress, in that context. Hopefully it won't take 4 years to finish, a la the JLC Mega Sonnerie.
No.
By: foversta : January 26th, 2013-13:37
Your way of thinking is right for a normal watch but with this kind of watch we are out of the box. First of all, you can trust Lange: if they present the watch, it will work. Second point, only 6 will be produced. In the meantime, you need to choose the ...
I can't imagine
By: AllThingsWatches : January 26th, 2013-15:57
choosing 6 collectors. I feel for the people in charge of this for sure. Even the 200, 100, 30 and 15 piece LE's were hard I am sure. 6 people?!?!?! That will be very difficult. What a great position for Lange to have more than 6 that will spend that kind...
Process of Choosing
By: colton_d : January 27th, 2013-07:28
Your explanation of the rationale behind presenting the GC is very sound and I agree Fx. My question now is how the Lange team will decide who the lucky 6 will be (and in which order?) Frequent posters here have stated before that Lange does not play the ...