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I think this move erodes the brand.
Omega has been moving upscale with their line. They have invested heavily on cutting edge movement and case technology. The advanced tech aligned with romantic admiration of the slide ruler era icon Speedmaster to create an object of aspiration. To peddle that cultivated mystique in the jelly band aisles of the Swatch shack cheapens the Speedmaster brand immensely.
Constrained demand is a buzzword of marketing today. While other brands cultivate the coveted nature of their products by releasing fewer widgets than the market demands, driving prices above MSRP, Omega/Swatch has opted to elevate its entry level range by slaying its golden egg laying goose.
At my daughter’s next bounce house party, I’ll be thrilled when little Madison, face covered in icing, shows me her Moonwatch and delights that our watches match.
Available on the marketplace
Retail price is CHF250 only!
I posted the same thing just now but I thought it might be under embargo so I deleted my post.
AMAZING!
Gonna buy a couple FO' SO' xD........ Impressed, Filip From these pictures, the Saturn sub-dial watch, the one with the burgundy bezel and sub-dials, and the plain one in the light-grey color of moon-dust appeal to me the most.... Can't wait for some cand...
I dont know how to feel about this honestly....
🤔🤔🤔🤔🤔🤔 They are kinda killing the fun for me a little bit. I do have several speedies. Not really sure what i should think about this move 🤔
I totally don't get why....
people would get wound-up about a 'low-end' quartz iteration of the SM for pennies on the dollar.... I had a full-fledged SM before, and will have another down the line, these fun quartz watches take absolutely nothing from the 'OG' SM . Filip
This is not a leak….Swatch website already show it…$260USD
Omega website also has it. What is with 3/26 is a question…maybe open for online purchase.
This is Swatch using its muscle and scale to push back against excellent upstarts like Dan Henry, Baltic and co.
Personally I think it's fantastic for everyone who buys watches on a budget. Omega Speedmasters are too expensive for most people and now - hey presto - they're within reach. Imagine all the kids (and I mean children) who'll be able to enjoy them now, esp...
Omega x Swatch?!
Meaning: Swatch x Swatch?? I really don’t get it. Great watches, though, for the money.
Have to disagree mon ami. Swatch will sell a TON of these and open the door to those would might consider a Speedmaster in the future whereas they most likely would not had it not been for this Swatch opening the door 😜
Smart business move for Swatch in any case as I think these will sell like hotcakes
Again, I have to disagree. I believe the target demographic for these Swatch Speedies are between 12 - 30 years old. I can see how a parent who wears a Speedie or even those who don't, buying one of these Swatches for their kids. At 250 euros / 260 USD..
It is at a VERY accessible price point which will allow MORE people to experience a Speedie at 1/20 - 1/30 the price. All that will do is lead to more Speedie sales where there were no leads prior. Basically FREE marketing from Swatch for Omega. WIN WIN 🏆...
+1, Omega planting a seed into the brains of many millions of Swatch owners....
Their mind will be thinking of Omega...which will lead to them checking it out...endless potential here.
your analysis implies a) that Omega is in need to get more tailwind for their products and future customers by a cheap brand
and b) that Swatch is in need for more younger customers. This means that two weak positioned, lame ducks join forces - not a good strategy if your analysis is correct. loose - loose is the call here, with the bigger hit for Omegas future brand value. Rol...
Where do I start...
First of all, Patek and Rolex are Independents whereas Omega is OWNED by Swatch or did we seem to forget that ?? Second, I will place a friendly wager with ANYONE to say that Swatch will literally sell out of these Swatch Speedies faster than they can mak...
wowwowwow - looking at your sharp reply you seem to be personally touched by my contrary opinion to yours
why so p...ed? In my post I solely mentioned the future brand value of Omega and not the short-term revenues of Swatch (brand or group). Thus I referred to PP and Rolex (brand value destruction). It's always easy to stretch your grown brand and accelerate...
I agree..chrapened
I'm not sure for a branding purpose why omega logo, speedmaster logo and speedmaster shape would be so prominent on a few hundred dollar Swatch. It looks cool. But these will sell because someone wants to spend 250 to look like they have a 6k speedmaster....
Sir, I believe you'll change your opinion later...
I'll take Neptune and Uranus and use as good beater, when I need one on the go.. Regards
Noted sir. I'll also go without them.
Since India doesn't have a Swatch Boutique, this collection is not available here. 🤗
Gateway watches to pull you in, then graduate up the original.
It is their business, so they can Beta Test this out. Time will tell. Wishing them the best. -John
This is so cool
I own a modern 321 and I can't wait to buy one of these as soon as they become available. I can't think of anything more controversial omega could have come up with. I am not sure wether this was a good idea or not for the brand's image but I am so hyped ...
First and foremost, I hope they'll be unlimited
It's a smart move to promote and celebrate an iconic watch turning it into an affordable quartz counterpart. I'm still looking for more precise details, but the case, the bioceramic, is made of 2/3 of zirconium dioxide and 1/3 of the coloured resin. This ...
Very controversial!
Why not under the Swatch name, but labelling it with Omega and Speedmaster names is killing a myth, which is a pity. Best, E.
I changed my mind
While I do find these watches interesting, I'm not going to buy one. I don't like quartz watches and I already have a 321 in my collection. To me these are great gateway watches for kids and adults alike, but I personally don't see the value in adding one...
I'm mad! Betrayed! ARGGH!
I just got the Omega Speedmaster Moonwatch thanks to recommendations from Holdemchamp1225 and Dr. No. And now you're telling me that some kid can get a watch that looks nearly identical for 1/20th the price? What gives? Omega has just betrayed a whole leg...
Sorry Patrick but all you guys make ZERO sense to me. Do you buy watches to enjoy or to validate something?
There are literally MILLIONS of counterfeit Rolex watches floating around that look 95 - 98% of what an AUTHENTIC Rolex model looks like and no one seems to think they cheapen Rolex or any other brand 🤦🤦 Same could be said for FAKE Omegas, etc... If you l...
Good points
I agree with your thesis. Every watch should be valued on its own attributes and desire, not if you can get the look for less. That is a WIS general attribute- not chasing something just to buy and appear "richer". It is unfortunate that these are so simi...
And that is our axiom for this place
We see through the extraneous to enjoy this hobby. Other forums can argue the price or speculation or who has the best assets, but we just like watches. The novel watch mechanism, the piece unique, as much as the sentimental story, or the persinal enjoyem...
You are wonderful!
And for the record. I'm not trying to chase something to make me look richer. In fact, I often avoid wearing my identifiable watches nowadays due to security concerns. And the Quai De Ile is a great timepiece!
Thanks I like it!
I don't feel anyone here buys watches for status. At least that I know. Typically enthusiast sites are geared that way. I just mean the public, why most people buy anything or rolex, for status or brand recognition. I agree, I wear my LF or montblanc mine...
Definitely not as many people buy watches here for status as on the other websites...
Our website doesn't foster status seekers. One big Bentley driving fella on our website didn't feel the need to continue on our website after a while after he wasn't feeling he was getting the recognition he deserved. A LF or Montblanc Villeret is definit...
If Yokozuna approves, I definitely feel a LOT better...
And I said the above slightly in jest and as an advocate for some Omega owners who feel that way. Although obviously, it doesn't come across that way on the forum since I didn't put my usual "joking" in parenthesis in my post. Yes, objectively looking at ...
Definitely not to validate anything. I enjoy them personally.
As someone who buys clocks, which cannot be worn on the wrist nor easily transported for others to see, I can definitely say, I enjoy things personally. And not for validation. Of course, someone can always accuse I own these things to validate something ...
I think this move erodes the brand.
Omega has been moving upscale with their line. They have invested heavily on cutting edge movement and case technology. The advanced tech aligned with romantic admiration of the slide ruler era icon Speedmaster to create an object of aspiration. To peddle...
Ask yourself this: did the MAD1 and soon to be MAD1 RED cheapen MB&F for Max Busser and his team ?
The MAD 1 sells for a minimum of 20X less than ANY MB&F model and as much as + 100X less than certain models. Have you seen the market response for the MAD1 and consequent MB&F models? They are literally SOLD OUT and have stopped taking orders for 2022 an...
Look the other direction.
Take a luxury brand like Coach. They used to have the cache to sell leather bags for hundreds or thousands of dollars. But then they figured they could sell way more bags at TJ Maxx for less money. Viola, they found it far harder to sell the nice bags for...
I would say it's a little more like the Aston branded smart car. It's a collab, a different thing, no speedy buyer is mistaking this for a moonwatch...
Which is different from Coach making something that looks the same only cheaper. I've spent time with Coach on the discount and luxury sides and there was a healthy push and pull between full price and discount. Truthfully, the discount side made more mon...
Okay, Roll call! Which Planets Appeal To YOU?
Neptune, the Tiffany planet, and check out Saturn!!! Pluto panda is the dark horse, though.
I think it's great! Before the this launch I was wondering when we would start seeing releases for the next generation of watch buyers and what that would look like. I didn't know the answer would come so quickly
LVMH is aggressively transforming Tiffany's and more than willing to sacrifice the gray hairs for the next generation of customers. The old watch brands seems stuck with their old customers, not enough supply and a focus on loyalty means all the watches g...
Not for me but I like how they’re trying to push boundaries..
And not be resting on their laurels. After all, isn’t that what the space program was all about 🙂
A Bold Move, Bravo to Swatch,Today is an Inflection point in the History of the Industry
they see the coming future, when our current watches will be like pocket watches and not appreciated by the coming generations as much, our current smart watches are not really there as what the future of wrist wearables could be, So in order to keep the ...