An item being expensive and value is always relative to the individual purchaser. for a top tier investment banker or hedge fund manager that manages billions of dollars/euros/pounds, where time literally is money, paying extra to get what you want NOW is more valuable and economical than spending that precious time hemming and hawing over any discount. or waiting to get quotes on the same watch, and thinking and thinking, and waiting and thinking. maybe that extremely wealthy person would see many of us as schnorrers for asking for discounts and squeezing ADs for a few percentage points on such large purchases. dont we have better things to do with our time?? i mean if you can afford to spend $100k on watch, you really CANT afford to spend $105k?? life is finite, why waste the time considering a purchase if you can afford it today.