If we had a quartz Nautilus... we could probably match supply with demand... at staggering margins. The dreaded watchmaker is not needed (nearly) and the desperate SS customer gets something that says Patek on it for his golf buddies to glance at... haha... the models WITHOUT the big date aren't really quite so ugly as the one WITH... but yeah, this oozes cynicism... and I think--again--this provides the fulfillment of a MAN'S SS watch that does not require a human as much to make.