As far as loyalty, there's loyalty to AD's AND loyalty to end customers to consider. If a brand can do both, great, but when push comes to shove and ADs behave badly at the expense of the end customer, Patek has to choose. My point in outlining the difference in distribution today vs the past is that in the past, the ADs were the customers due to physical infrastructure and proximity to end customers, but today brands have direct access to end customers irrespective of geography. Today customers want to have a relationship and establish loyalty with brands, not multi-brand retailers, and Patek must shift focus from thinking of AD's as their customers to the actual end consumers.