Sunday Fun: Le's see some questionable ads.
amanico
I still have in mind some very macho, not to say hick ads from IWC in the late 90's early 2000's. Very " cliché " about supposed true men, or about women.
There was also, from memory, something like... " Almost as pretty as a woman, but they don't talk " and " But you have to pay only once "...
Here is one from the " Almost as ... as a woman, but... "
There was also, from memory, something like... " Almost as pretty as a woman, but they don't talk " and " But you have to pay only once "...
Now, about arrogance, Patek, with the famous " you merely own a Patek, you are just the keeper for the next generation(s) ". In french, it is even lore horrible: " You will never totally own a Patek, you will just be the keeper for the next generations ".
The guy who made a ( big ) effort to pay himself a watch from Patek will certainly appreciate that...
Or does that mean that Patek mainly consider their watches as an investment? More than an object of passion or dream?
Now, when brands think we are silly... And Moser come to my mind:
Very Rare? What? They make 10 watches per year???
How can they think we are silly enough to believe that?
The funny thing is that all these brands think that such a find is super positive and will convince us to desire a watch from them, when it may well be the opposite outcome...
Food for thought...
Best,
Nicolas
Comments:
AuHavrePro September 1st, 2024-07:57
Good examples 😁 My honest favorite tagline is the one from VC - one of not many........
AuHavrePro September 1st, 2024-08:26
Here's a video example.... I'll find print examples later....
amanico September 1st, 2024-10:05
Well, I still don't see the link and the purpose of that video, to be honest.
andrea~ September 1st, 2024-08:54
I don't find the "look after it for the next generation" line endearing It is a little pretentious.
Ajas September 1st, 2024-11:21
Let me add something not watch related , hopefully wont get banned 😅 ...
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