"The concept of a sound business plan is false. "
Makes life and the world so much simpler, eh?
Alas, "real life" has a tendency to force me to face the reality that things are not quite so simple, both in concept (like "a contented labour force" and "beneficial to all" - define "contented" in a way that makes sense, in the specific and in general; define "beneficial"; define "all"; etc) and practice.
and yeah, that was a bit more than 50 words...
Call me an idealistic fool; call me a foolish romantic, but I do believe there are those driven by the pursuit of something other than (maximizing) profit, even beyond the rational economic model of "weighted returns" that take into consideration brand equity and the "economic" value that adds.
Otherwise, the only reason we don't rape and maim each other to take each other's property is fear of retribution.
As silly and quaint as it might sound, I do believe intentions count, as much as the "final results" and I do believe there are some people that agree with me. That's enough for me.
Cheers,
TM