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Marketing and brand perception is powerful...

 

One pays for a popular brand accordingly. I do think that great values exist than more than satisfy the price differences. I prefer to shop that way provided I can get objective comparison. 

I don't work in an environment that requires brand cachet, but others, particularly in cultures that place great importance on what you wear or drive, might need to do so in order to help better promote their livelihood and social status. 


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