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You are absolutely right!

 

LVMH buys a company. Invests some money into it. Markets it tremendously. Changes distribution to a more exclusive distribution system - they do invest in more mono-brand boutiques and personnel. Raises prices dramatically. That's their Mission Objective!
What Alexandre Arnault did for RIMOWA is pretty amazing actually. He didn't spend much money on traditional advertising. Yet turned this into an IT brand by tightening distribution and social media targeting. I have to say I'm impressed with what he achieved. I think he spent too much money on building so many new stores. But he probably tripled revenue from 2015 levels.
And YES! The Airline weight limit of 7-8 kilograms on some airlines is very restrictive on these suitcases. Rimowa sells a suitcase that is only 2.2KG and I sometimes think I need to buy that one in order to not get the dirty look from the EVA Air or Qatar Airways check-in staff who often tell me I'm too heavy. Seems like I consistently have around 5KG of clothes, shoes, and shoe trees in my luggage.
Thank you for the thoughtful and long response! Much appreciated!

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