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A. Lange & Söhne

over a strap...

 

... sounds extreme, but if i was this gentleman, i simply cannot go out from the boutique just like that, as if nothing happened, and swallow my frustration. 

Now you are right, i might not sell them if i really love them, you need to be in the situation to really judge. But its enough to be disgusted from the brand. Clearly i would write to the CEO, and call him... If i'm faced to a wall all the way, then the hell with that brand. If i cannot get a simple matter such as a strap, what would happen if it was a more serious matter.
More than that, i just can't deal with rigid attitude that doesn't take anything into consideration other than "rules".
When you own a precious watch and you get such treatment, and they tell you its policy, then i don't want to have anything to do with you anymore.

Reminds me that very often, 2nd market grey dealers offer much more flexibility and better service than some official dealers.

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