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Horological Meandering

An important post

 

Whilst it’s probably wise to skip over a little bit the clear disappointment / anger you have towards Breguet and the way they have handled your servicing issues, I really agree with your post and find it to be very important.

 

It’s become way too easy to sell watches – the deadly Quartz wars are now over (for now…) and the industry has seen a Phoenix-like resurgence leading to greed and fast money… cue the countless pointless pieces with a little extra color, dial re-format or useless complication…

 

However, as these “loadsamoney” buyers move on to the next glitzy bauble they covet (maybe wine, maybe Chinese modern art, maybe bottle caps) we see (or will see) a major re-adjustment for some brands… at that point, customer service and after-sales service will pay dividene… except for those companies which have long forgotten about even the basics.

 

I’ve been drooling over a Breguet La tradition for a while and almost pulled the trigger recently but various reports, including yours, have made me question my choice. I don’t buy many pieces each year and would be terribly disappointed if a new and expensive piece had to go to service shortly after purchase… so I’m holding off… maybe it matters to this and other companies, maybe it doesn’t… but at some stage a critical mass of discontent will make it count.

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