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The concept of reaching as high as you can within any corporate structure to obtain good customer service is, in my experience, completely valid, whether you are just a man in the street or known to the top levels in the hierarchy.

And I write as someone who has been active over a number of years in training customer service departments. Again in my experience the organisations that have a clear competitive advantage have excellent customer service set-ups, in that everyone in the organisation recognises that however good the product or service they offer is, what keeps the customers coming back is good customer service. Moreover everyone in the organisation buys into this concept and sees good customer service as part of their responsibilities, whatever their actual job function.

So at all levels there is a commitment to keeping the customer happy. But sadly, in many organisations, especially here in the UK, customer services is seen as an entry-level position, often staffed by temporary or agency personnel, who receive inadequate training and poor management. In these cases, the complaining customer rarely finds that the experience enhances their perception of the organisation. Instead research shows that it creates an attitude of seriously considering - however desirable the product in itself - whether or not to do business with that organisation again.

In these circumstances, and I am sure that many of you can confirm this from your own experience, it is an approach to the CEO/Owner/Boss that is most likely to produce a satisfactory outcome, because at that level you do tend to find - although sadly not always - there is a clear understanding of the old business adage < Until you have customers, all you have is costs >, often coupled with < it is five times as costly to get a new customer as it is to hold onto an existing customer >

As for the question of Naming and Shaming on this forum, well I assume that everyone associated with the forum is responsible, mature ( at least, emotionally ), well-intentioned,
honest and reliable. And if any of you fine people have any views, thoughts, comments or advice on any matter concerning our mutual interest, then I surely welcome it.

And since I recognise that my satisfaction with any watch I buy could depend on good customer service, then I certainly feel that the post that started this thread is an entirely proper contribution to our community.

colin willsher

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