. . . partly because a $50K vehicle is most likely owned by the dealership that leased it to you, or the financial institution that serviced the loan. Not too many of us would put a $50K watch on a credit card, so for the most part, the equivalent watch purchase is hard money out the door, and there's a degree of separation between seller and buyer which, of course, works to the sellers benefit in the event of a dispute. A watch dealer or manufacturer can walk away from a $50K customer with much less apprehension than a car dealer or manufacturer simply because they're not as vested in the process. Also, today's $50K car customer is very likely to be 20014's $70K car customer because cars wear out and have to be replaced; today's $50K watch customer is as likely to be investing in fine art or race horses in the future as buying another watch.
More to the point, though, is the existence of specialized service departments at car dealerships, in marked contrast to the very limited service available at even the most elaborate and well-funded watch stores. Automobile service and repair is usually performed by the dealer that sold the car, so they have an interest in providing the best possible service; in my experience, that's the main characteristic that car dealerships can use to differentiate themselves from the competing dealership a few miles away. As for watches, the more specialized and complicated they are, the more likely the need for service in Switzerland or Germany. There's simply no getting around it, gents . . . the expectations we have of our transportation can't be transferred to our watches because they are fundamentally different types of commodities. The day we get service like Honda's is the day we begin leasing our watches from emporiums with consumer rights written into the contracts . . . dyspeptically, Art