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Patek Philippe

from business point of view...

 

PP is targeting the market of well-off people with high disposable income. Most of the people meeting this criteria are above 40 of age. No doubt that there are more filthy rich young men now, thank you to internet. However, the market is still too small.  Trying to make the watch more affordable to the young will dilute the prestige of the brand.

JLC is more affordable to the younger generation especially the models in steel. All it's models in precious metals have the price points comparable to PP, slightly lower because of the dilution of its brand prestige for making the more affordable steel watches.

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