As of right now there have been about 2000 views on PuristSPro and we're not even a travel website! There are countless pages of discussion on FlyerTalk and nearly 3000 posts lambasting the CEO and the incident. The pages on FlyerTalk are growing by the hour.
1. Glass half empty and low expectations are a good thing.
2. It certainly seems that way! I'm really surprised and disappointed that the CEO, Oscar Munoz, has such a poor customer service response. Munoz really had the chance to correct the situation and make the airline come out ahead. But his PR team, speech-writer, and his own sense of morality is clearly different with that of the public. And they chose to defend a helpless situation rather than immediately come out, apologize, admit fault, and make promises that United staff would be better trained to ensure this wouldn't happen again. The Airport Police department quickly disavowed the actions of the officers stating that their action was against their training.
3. Your last sentence is a great summation. And just shocking. As far as boycotting the airline, I have it on good authority that several "Airfare Procurement" employees (basically the buyers for air-travel) for major Fortune 500 companies that do a lot of traveling on United are actually approaching United for a better explanation and some are even reconsidering their contracts with United. Considering the amount of business United Airlines has from business travelers from large companies, they stand to potentially lose billions in revenue.
So three incredible things:
1. So surprised that the airline could handle the situation at the gate and on the plane so badly.
2. Shocking that the Airport Police would drag a non-disruptive passenger off in such a horrendous manner.
3. Such a PR disaster. When such situations happen, PR employees internally, and image consultants externally are brought in. For a CEO level manager, to have such a recalcitrant attitude towards the situation or be such poorly informed of the situation shows really bad judgment on Munoz's and the entire PR team's part. Munoz should have evaluated the facts more carefully, realized that the passenger was involuntarily deboarded due to the flight being overbooked, the deboarding turned into a disaster because the Airport Police handled the situation so poorly. Munoz then should have been very humble, admitted fault, promised improvement; but appears to have instead grasped onto the legal fine print stating the airline can deboard any passenger as per the terms of the ticket. Munoz really had the chance to right the wrong here and stand up for what was morally right and be applauded and celebrated.
Anyways, will a mea culpa be enough at this point? Especially after Munoz's earlier statements? Hard to say. But those PR people and consultants are probably analyzing that now.